Well, I think the average person (most likely female), when they look at these magazinges, does not remind herself that the image before her is not real, that the image has been photoshoped. I think the average consumer very much believes the image is real and is trying all the products marketed to aid her in reaching an unatainable goal. The writer makes this Dagin out to be a visual god and from all that he wrote, this looks to be so. I know this is how the world is these days so what is the point in being upset about it (which I get). This article is very much about the route photography is and has been taking, perhaps the route it has always been on, to romanticize reality. One has to wonder when reality will cease to be real for us as the manipulated images we are bombarded with code over the images we see with our own eyes. What does the role of the photographer become in this world, is she/he just another automaton, why get creative in the shoot or with the instruments involved when it can all be added in later. I dont know, it was a scary and fascinating article.